Brief to develop a logo and identity for Ridewire Electrical which combines the clients love of cycling and his work as an electrician. The client required a strong, easily reconigised logo which was adapted across various collateral including business cards, lettterhead and van branding. The orange and green colours chosen are popular in cycling. They formed part of a bold and vivid colour palate which combines both the challenging and competitive sport of cycling and the dynamic nature of the electrical industry.